Tomato is one of the most fascinating examples of multidisciplinary
creation in the nineties. Since its birth in 1991, the group has
put the skills of its eight founding members (writers, musicians,
graphic designers and artists) in the service of a common project:
the development of a new aesthetics, bold and audacious, for the
The works of this collective based in London's Soho district establish
a link between modern gallery art and commercial design. During
these ten years Tomato has made publicity for press/print and
TV (Sony, Nike, Levis, MTV), record covers and videoclips, title
credits for movies (Trainspotting, The Beach) and architecture
and interior design. But they also create art installations for
museums and exhibitions, interactive art, short films and animation
The most popular of their projects is, without doubt, the recognized
techno band Underworld. Their
songs, videos and motion graphics for concerts are the work of
members of this collective that has conceived a different way
of approaching contemporary creation, which has influenced in
a crucial way a whole new generations of artists.
have been exhibited in art festivals such as onedotzero, Resfest
or the Venice Biennial. They have published three books compiling
the best of their career ('Mmm Skyscraper I Love You', 'Process',
'Bareback'), and their work has been the subject of articles in
magazines such as Wired, I.D, Wallpaper, The Face o Ray Gun.
Text originally published in ArtFutura's 2001 catalog.