Tomato is one of the most fascinating examples of multidisciplinary creation in the nineties. Since its birth in 1991, the group has put the skills of its eight founding members (writers, musicians, graphic designers and artists) in the service of a common project: the development of a new aesthetics, bold and audacious, for the 21st century.
The works of this collective based in London's Soho district establish a link between modern gallery art and commercial design. During these ten years Tomato has made publicity for press/print and TV (Sony, Nike, Levis, MTV), record covers and videoclips, title credits for movies (Trainspotting, The Beach) and architecture and interior design. But they also create art installations for museums and exhibitions, interactive art, short films and animation pieces.
The most popular of their projects is, without doubt, the recognized techno band Underworld. Their songs, videos and motion graphics for concerts are the work of members of this collective that has conceived a different way of approaching contemporary creation, which has influenced in a crucial way a whole new generations of artists.
Tomato works have been exhibited in art festivals such as onedotzero, Resfest or the Venice Biennial. They have published three books compiling the best of their career ('Mmm Skyscraper I Love You', 'Process', 'Bareback'), and their work has been the subject of articles in magazines such as Wired, I.D, Wallpaper, The Face o Ray Gun.
Text originally published in ArtFutura's 2001 catalog.